Ladbrokes, the World's Biggest Sportsbook

To help you find the best online bookmakers, we have reviewed Ladbrokes based on a number of important factors.Ladbrokes is considered to be world's biggest online bookmaker with more than 15 thousand employees. In terms of online customers, Ladbrokes boast of almost a million of them. Ladbrokes started over a century ago with a big retail operations. It later on went online. The company, Ladbrokes plc had a net profit of more than 1 billion Euro in 2009. Richard Glynn was the CEO at the time and was instrumental in the market share increase.

Ladbrokes may not have the best odds in football but they still have good margins in their trading team. They usually have the best price with regards to number of players on First Goalscorer. They also have the same on the Correct Score markets. They also take huge bets that their competitors do not always do. So for Odds, we give them a score of 7 and 3.5 stars.

Ladbrokes sports betting covers a reasonably big market. There are more than 30 sports in their website. Horse racing of course is the main item because of the big volume of betting shops in UK. They usually offer the best guaranteed odds for this sport in all daily UK and Irish racings. Football is also another strong sport for Ladbrokes. It covers leagues from around the world. You can expect to find around 40 pre-match markets for the big soccer matches. For markets, we give them an 8 and 4 stars.

The website of Ladbrokes has improved a lot with the familiar white and red brand. There is also a coupon which shows the upcoming matches in soccer. The website is pretty fast and you can always select locations efficiently. They also use some thumbnails and editorials to promote other sporting events. They also have Ladbrokes TV that provide a great way to watch these live. For their website, we give them a score of 7 and 3.5 stars.

Ladbrokes also offer live betting. This has significantly improved when they improved their website. The customer experience is quite good with the functionality improvements which of course is important for a successful In-Play console. Although this has improved, there is no dynamism in In-Play wagering in Ladbrokes sports betting. The changing of the odds is not smooth and the time of a sporting event is missing. For In-Play Betting, we give them a score of 6 and 3 stars.

The customer service for Ladbrokes can be considered good enough because they have a round the clock customer support. Availability is a big key. The staff are quite polite and knowledgeable. You can call them from UK and this is free. There is also an email address where you can expect responses within four hours. However, their FAQ section on the website is devoted only to financial betting when customers will be placing sports bet. So for Customer Service, we give them a 7 and 3.5 stars.

Overall, the rating for Ladbrokes is good with a score of 43 from a total of 60. Star rating is also 4 out of 5. Ladbrokes is definitely worth checking out.